Unideal Global Microbrand

Design Synthesis – Watching the Horologists

  • Mar 17th, 2010

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I recently interviewed a group of watchmakers and used the resulting information to produce a series of interaction and concept diagrams for one of my iSchool classes. Everything is posted on a small sub-site to gather together the design artifacts.

Semantic Zoom Plus 1

These diagramming and exploration methods are really productive approaches I’ve never used before but will use exhaustively in the future. All of this work is based on 3 hours of primary contextual interviews with horologists in their offices along with 2 hours of secondary research. This project serves as a learning ramp for my next, more in-depth project but it produced some surprisingly detailed information. The horologists I interviewed were very interesting (fun) people and the concepts involved in their work are under-documented. It’s worth a look.

Check it out

© 2018 Unideal = Steve Berry, Austin, TX