Last Updated 2008-02-11

NAME

Steve Berry
unideal.net
4702 Fieldstone Drive, Austin, TX 78735
704 222 6368

SYNOPSIS

Guiding/developing internet applications and architecture. Specializing in high volume, high availability revenue-based web properties.
Publishing, commerce, automation systems. I am a creative thinker who is interested in working on large problems.

I have been through multiple complete application lifecycles and have developed good instincts for diplomacy when interacting with the business, motivating talented people, making buy vs. build vs. rent decisions and other complex aspects involved with building and growing solid applications and teams.

DESCRIPTION

Main areas of expertise:

Guiding and managing enterprise development efforts.
Architecture and coordination of large applications.
Configuration Management, Change control.
Project/Resource Management, SDLC, RAD, JAD, XP
Commerce, enterprise integration, reporting, trend analysis
Syndication strategies (RSS, newsml, messaging systems)
Content categorization, concept/entity extraction tools
Large scale email automation, CANSPAM compliance, customer acquisition
Data product development, subscription management

Languages/Skills:

Perl / mod_perl
Php / CakePHP
SQL, Database Management/Performance
Strong Object-oriented development methodology
User interface design
Network and security, clustered environments, high availability
Unix scripting/automation, administration
JQuery, EXT_JS, XML, AJAX, SOAP, REST, HTML/DHTML, CSS
Working knowledge of most web frameworks, java, C, C++, vb

Tools/Applications:

Apache Web-Server
Mod_perl
Amazon Web Services (EC2, S3), Service Oriented Architectures
SOLR
MySQL - development, tuning, administration
Redhat Enterprise, Fedora, Debian, Astaro security linux
Qmail & associated daemon packages, heavily automated mail management
lingerd, memcached, custom daemons
CVS, Subversion
SOAP, custom interfaces using XML over http
XML parsing/generation tools
CGI::Application, Rose::DB, HTML::Mason, HTML::Template, Apache::ASP
Plucene, DB full text search, DBIx::TextIndex
Integrating 3rd party tools into applications. Akamai, LimeWire (CDN), Hitbox, Payflowpro, DoubleClick AdServer 5, NStein Nserver.

Personal Interests:

Automotive: Writing, Racing, Engine Management systems, Product Development: More
Gliding: More

HISTORY

ACBJ New Media - Enterprise Architect

http://www.bizjlabs.com - Emerging Technologies Division of ACBJ New Media
7/2007 - Present

Enterprise Architect - This small division is tasked with evaluating and prototyping business opportunities without the overhead of software development cycles of larger functional divisions. Additionally we have a directive to explore new technologies for later integration into existing internal businesses.

Responsibilities:

Work with senior business resource to build business plans and lay out data and application frameworks that prototype those businesses.
Create longterm technology plans for viable businesses which will move beyond 'incubation' and staff those businesses with resources that can make the business successful.

LoopOne - Senior Software Developer

http://www.loopone.com
1/2007 - 6/2007

Senior Developer for logistics software company. Worked in agile environment with overseas customers to create package shipping software for European markets. Terrific place to work! Left after a short length of time because of a compelling opportunity with a former employer.
Responsibilities:

Senior Developer, Create and maintain shipping interfaces for European customers

Bizjournals.com - Director of Engineering

http://www.bizjournals.com
http://www.hemmings.com
http://www.bizwomen.com
http://www.bizspace.com
http://www.scenedaily.com
2/2000 - 1/2007

Local News website for nationwide newspaper publishing company, 40 newspapers and multiple magazine publications.
Geographically redundant web architecture supporting more than 22 million monthly page views and millions in online transactions.
As director of engineering I am directly responsible for the smooth 24hour operation of multiple websites as well as lead architect of core systems and development efforts.

Responsibilities:

Senior Architect, development and maintenance, responsible for multiple massive online properties.
Resource Hiring/Management/Training.
Data Product Development/Management
Custom Scalable Commerce System (High traffic) with legacy integration
Event Management system, User registration system
Dynamic push email campaigns using perl and qmail. 10 million+ customized content emails per month
Linking legacy circulation management systems to web
Search Engine optimization strategies
Building out syndication channel for business using XML, Newsml, RSS
Communicating with business, articulating needs
Researching, evaluating, implementing 3rd party tools
Integration with business and data partners.

Davis Farrell - Contract Work

http://tech.davisfarrell.com 06/2005 - present
Skinnable real estate search. Ground up development of hosted search application. Proximity searching and googlemaps integration. Quickly growing, scalable ASP business model serving NC, TX and Washington DC.

Empowered Benefits - Contract Work

http://empoweredbenefits.com 06/2006
Internal systems. Implemented a custom content management framework using protoype and thickbox to enhance user interface.

Rabon-Sayas - Contract Work

(no public url's available) 06/2001 - present
Creating internal web-based applications for streamlining insurance benefits sales efforts. Designed complex schema, generic operating templates. Built tools to dynamically compose and generate rtf documents for distribution to insurance carriers with census data - integrated with case management systems. All work in mod_perl/mysql environment.

American City Business Leads - Developer

http://www.bizjournals.com/leads/ 08/1996 - 02/2000
Public Records Research Company. Small startup purchased by American City Business Journals in 1999. I managed IT initiatives. Began as a Foxpro 2.6 system, migrated into mod_perl/mysql based data collection system and data warehouse still in production.